In Japan, Valentine's Day is all about chocolate—but with a twist! Unlike in the West, it's the women who give chocolates to men, from romantic partners to colleagues and friends. Learn about the tradition of ‘Giri Choco’ and why Japanese men get to sit back and enjoy the sweet side of Valentine’s Day.
Japanese men have it easy on Valentine’s Day. A man doesn’t have to do anything. On Valentine’s Day, men are greeted by boxes of chocolates—it is the day when women give men chocolates. Men simply wait for their share of chocolate.
A woman gives the best chocolate to her husband, fiancé, or serious boyfriend. She also gives chocolate to male coworkers, friends, or acquaintances. These obligatory chocolates are called “Giri Choco” (義理チョコ). The word "Giri" means "obligation" or "duty," which is why these chocolates are given out of social courtesy rather than romantic interest.
Chocolate sales skyrocket as women flock to department store counters, carefully selecting chocolates. Meanwhile, men do not prepare a thing.
Looking for a change from the usual Valentine’s Day roses? Plan a trip to Japan on Valentine’s Day—chocolates are waiting!
Mayumi Hall
Instructor
Ohara School of Ikebana
